A round table discussion with Bill, Tom and Matt
So how did you guys start KEEL?
Bill: At my restaurant Billy's, I started thinking there really wasn’t much innovation with vodka. The only innovation was the flavors that rarely stuck around…
At the same time, I kept asking why should people change their drink when they could modify it by going with a light version of what they normally enjoy? How can we offer a product that delivers the same experience? What about a light vodka?
Tom: ...and as I was bartending in Newport, I couldn’t believe it - light beer was exploding in popularity and dominated sales in our bar.
Matt: ...and the more I heard about the idea the more I realized how smart the idea of drinking lighter was. Better tasting, more drinkable and didn’t ruin my next day.
Bill: Agreed. It’s all about having fun but being responsible at the same time.
Matt: Fun has always been the motivator for us. That’s why we’ve remained such good friends, but at the same time we like to be productive.
Bill: Wake up and get things done.
Tom: Right! Don’t be that guy! (Matt and Bill look at Tom)
Bill: So after talking about it a lot together we all decided to roll up our sleeves and get to work. We started the company from scratch.
Matt: It’s been a blast, particularly with the community that has embraced our product - and more importantly our philosophy. It’s great to see how many people feel like KEEL was missing from their lives.
Bill: The support we got from our home state of Rhode Island was incredible. It got us on our way.
Tom: Without the support of Rhode Island we definitely wouldn’t be here, but honestly the support didn’t stop there. We’ve since expanded far beyond New England and we’ve found that KEEL connects with a wide variety of folks who want to stay balanced. From millennials to folks who may or may not have their AARP card.
Matt: and extra large mammals like myself.
Bill: Right. And our goal is to give people the opportunity to own their experiences and enjoy life to the fullest. Have even more fun by staying balanced.
Tom: Keep an even keel - live the dream!